If the project is funded
Holders win what the pledge bought.
Holders are snapshotted at the campaign deadline. One token, one ticket. The draw is seeded by drand, a public randomness beacon, and anyone can re-run it. One winner per product. Winners prove their wallet with a signature; their address is stored encrypted.
If it fails
Never charged. Holders choose what's next.
Kickstarter only charges pledges for funded projects, so the money stays whole. Holders get seven days to vote on the next live project, signed with the wallet, free. One token, one vote, quorum at 10% of supply. No quorum and the money goes back to holders, pro rata.